How to outsource a press release – The Logical Entrepreneur

What you’ll end up having to pay and how that will be counted will vary to some extent depending on the experience level of the writer you’ve hired and whether or not you need distribution. But here are some general guideposts for cost, assuming that you only need the release written and plan to distribute it yourself:

  • If paying per project, you’ll negotiate the full cost up-front. If this is less than $50, that’s a red flag that the writer may not be good or experienced enough. A reasonably experienced release writer is likely to charge somewhere between $75 to $250 for a relatively short and straightforward release.
  • If paying per word, expect to pay somewhere between $0.15 and $0.50 per word. You may be able to go a bit lower, but any per word price below $0.10 is a red flag that you may have hired the wrong person.
  • If paying per hour, you can expect an hourly fee of anywhere between $25 and $75 or even more if the person is particularly experienced. But ask how long the release is likely to take ahead of time. An experienced writer generally shouldn’t need more than a couple of hours to complete a release unless it’s long (which it shouldn’t be) or requires a lot of research for some reason.

In the end

At the end of the day, your best bet is to go with a professional PR agency; they will take care of all your needs and should be more than capable of delivering a high quality end product. But for smaller startups that don’t have the cash to blow on hiring a PR firm, finding a freelance release writer is absolutely a viable option, although it requires some diligent searching and candidate filtering before you may find the right person for the job.


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