How to Write a Law Firm Press Release | PaperStreet

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients. Below are a few guidelines for writing a law firm press release.

Topic

The purpose of a press release is to make an announcement or convey a newsworthy piece of information.  To get accepted by a press release distribution service, you need to convince the editors that your message is newsworthy.  Your topic should be unique and timely.

Examples of newsworthy topics for law firms include a new office opening, website launch, new hire, attorney award or recognition, court ruling, partnership announcement, book or white paper release,  special event, new service offering, class action lawsuit or ground-breaking legislation.

Style and Tone

Your press release should be written in an objective, third person point of view in the journalistic style of news writing.  Most press releases are one page or less in length (usually around 400 words).

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