How To Write A Press Release For Your Small Business

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The press release has long been an invaluable resource for businesses of all sizes: a simple yet effective way of getting the word out about a major acquisition, change in staffing, new product, forthcoming event or indeed any other piece of news the company deems to be worthy of promotion. As with other communiqués, however, there is both a good and bad way to write a press release; some will have the desired effect of stimulating interest or motivating action, others will be read and forgotten or ignored entirely. Come to think of it, some are remembered for all the wrong reasons – the result of unfortunate typos or a hectoring tone of voice that does nothing to endear you to the target audience.

In this blog post, I’ll show you how to put together a professional, impactful press release for your small business: a snappy pitch that, far from triggering instant deletion, compels journalists to sit up and take notice. But let me start by answering a simple question:

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