Category: IT Consulting

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Press Release Definition

What Is a Press Release? A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance. Press releases are often handled by a company’s public relations[1] (PR) department. Companies issue press releases, which may be spread to a wider audience through the use of a newswire...

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Most press releases from attorneys and their firms are junk. Here is how to make yours stand out.

Bottom line: The most effective law firm press releases regarding legal disputes translate those disputes into plain English for the media and the public. Let’s talk about the sorry state of press releases that are issued by attorneys and their law firms about their active cases. It never ceases to amaze me just how poor these press releases tend to...

READ MORE Most press releases from attorneys and their firms are junk. Here is how to make yours stand out.

How to Write the Perfect Press Release

Unless you’ve been living under a rock, you’ll agree when I say that writing press releases is a tough task. Rather than offering something potentially helpful, like you would with a landing page[1], for instance, you’re asking for a favor. And most people just don’t do favors without some type of personal gain. It’s no wonder most entrepreneurs loathe the...

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