IT Consulting – ITconsultants.co
What Is a Press Release? A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance. Press releases are often handled by a company’s public relations[1] (PR) department. Companies issue press releases, which may be spread to a wider audience through the use of a newswire...
Bottom line: The most effective law firm press releases regarding legal disputes translate those disputes into plain English for the media and the public. Let’s talk about the sorry state of press releases that are issued by attorneys and their law firms about their active cases. It never ceases to amaze me just how poor these press releases tend to...
Unless you’ve been living under a rock, you’ll agree when I say that writing press releases is a tough task. Rather than offering something potentially helpful, like you would with a landing page[1], for instance, you’re asking for a favor. And most people just don’t do favors without some type of personal gain. It’s no wonder most entrepreneurs loathe the...
While much has changed in the media industry in recent decades, a lot has stayed the same. If you’re looking to work with the media to increase public recognition of your law firm, and you don’t want to hire an expensive public relations (PR) consultant, you’ll need to know a bit about how to conduct your own PR. Knowing how...
