Law Firm Press Releases

Use Press Releases to Increase SEO and Communicate Key Information About Your Firm

Press releases are an effective but significantly underused way of promoting a law firm and increasing website search engine visibility[1].  Like law firm websites[2], press releases can (and should) be optimized for search engine purposes[3].

The most effective press releases have the following elements:

How to Write an Effective Press Release

  1. They are optimized for search engine purposes
  2. The heading is carefully worded so that the press release, or portions of it, will be picked up by the appropriate media
  3. The  release highlights firm expertise – such as a new practice group, recent victory or the addition of a new attorney – or otherwise enhances firm positioning
  4. The release is part of an ongoing marketing effort[4] in which press releases are put out on a specific schedule.

Our Press Release Services

We have written press releases for years.  Our press release services include:

The Press Release Purpose

Each press release should have a specific purpose, such as to notify others of a new attorney joining the firm, or the introduction of new partners. Depending upon the purpose of the press release, a geographic scope can then be determined.

Press Release Service Selection

There are many Internet press release services that can be used, which range in cost from nearly free to those that typically start at more than $200 for a limited release.  The right service for your release may depend upon your firm’s budget, the geographic scope of the release, the importance of the release, and other factors.

Press Release Content Creation

We create search engine optimized press releases that combine key information and copywriting. There are specific styles that generally are preferred by the media for maximum coverage, as well as SEO aspects that should be undertaken so that the release will rank well in the search engines.

Additional Press Release Efforts

Depending upon the service selected, press releases will be published in a variety of websites. For some releases, this coverage may be sufficient; for other releases, more detailed coverage may be desired such as local TV or newspaper coverage.  We work with clients to develop comprehensive plans when more coverage is desired.

To Learn More About Our Law Firm Press Release Services, Please Contact Us.

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