Law Firm Press Releases

Use Press Releases to Increase SEO and Communicate Key Information About Your Firm

Press releases are an effective but significantly underused way of promoting a law firm and increasing website search engine visibility[1].  Like law firm websites[2], press releases can (and should) be optimized for search engine purposes[3].


The most effective press releases have the following elements:

How to Write an Effective Press Release

  1. They are optimized for search engine purposes
  2. The heading is carefully worded so that the press release, or portions of it, will be picked up by the appropriate media
  3. The  release highlights firm expertise – such as a new practice group, recent victory or the addition of a new attorney – or otherwise enhances firm positioning
  4. The release is part of an ongoing marketing effort[4] in which press releases are put out on a specific schedule.

Our Press Release Services

We have written press releases for years.  Our press release services include:

The Press Release Purpose

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