A press release with Scrum — a practical guide to agile process design in business projects

To become more agile, all comes down to the correct process definition. What scrum shows us is, that it’s not a question of the individual’s mindset rather than of the process design. However, what does Scrum mean in business projects, which have nothing to do with software development? Let’s use a press release as an example of how you can...

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Most press releases from attorneys and their firms are junk. Here is how to make yours stand out.

Bottom line: The most effective law firm press releases regarding legal disputes translate those disputes into plain English for the media and the public. Let’s talk about the sorry state of press releases that are issued by attorneys and their law firms about their active cases. It never ceases to amaze me just how poor these press releases tend to...

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How to Write the Perfect Press Release

Unless you’ve been living under a rock, you’ll agree when I say that writing press releases is a tough task. Rather than offering something potentially helpful, like you would with a landing page[1], for instance, you’re asking for a favor. And most people just don’t do favors without some type of personal gain. It’s no wonder most entrepreneurs loathe the...

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