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Included below –

• In the “old days”: SEO skyrockets results
• First: Google’s Panda clobbers “SEO-Enhanced” pages
• Next: Google confirms importance of PR in SEO
• Google patent reveals it’s time to think outside the link

Way, way back in the pre-2000 days of Google and Yahoo, Search Engine Optimization was the surest, fastest, and easiest way to skyrocket your way to the top of a search. Some lucky 49ers even managed to pan a few good hits to their site, and struck it rich.
SEO hucksters loved this situation (and still do), because they could promise that their ‘Search Optimized Releases’ would deliver near-instantaneous visibility to whomever would pay them top-dollar for the privilege.

For those willing to pay, search status was gained and quickly forgotten while the SEO cardsharps and costermongers lined their pockets. Meanwhile, the internet quickly grew flush with poorly vetted, high-keyword, low-content junk ..

First. Enter Google’s “Sheriff” Matt Cutts and his giant Panda.

A serious bear of an algorithm with a taste for hucksters,

Panda quickly went to work hunting down and killing intentionally SEO-enhanced content.
What Panda leaves alone are quality, content-rich posts and sites that have derived their position from organically grown attention — attention garnered from the site being awesome and useful, not from some hack stuffing it near-bursting with backlinks and ‘searchable’ keywords.

Next. Google Reveals New Method of PR Enhancing SEO

Google was awarded a patent that is widely believed to be for the Panda algorithm. In this patent, Google confirms that if a brand is mentioned on a web page, even if it is not linked, Google considers such a mention as an “implied link”. What this means to you is that the simple mention of your brand on a web page signals to Google that your website carries additional authority and interest.