The 12 Ironclad Rules for Issuing Press Releases

press release rules

press release rules
One thing that never changes is our desire to keep up with the news.

These days, most people prefer to read their news online. According to Pew Research, 89% of Americans[1] get at least some of their local news online.

And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.

press release stats readership vs. U.S. population

press release stats readership vs. U.S. population

News readership statistics for the U.S. population

As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out and more effectively brand companies, products, and services.

If a release is engaging enough, it can generate social signals, drive shares, direct targeted and organic traffic, and create journalistic interest abroad. All of this is in addition to the sweet maraschino cherry on top – the possibility of major media coverage.

To get all of these lovely amenities wrapped up with a big, red bow on top, you’ll have to play by the rules.

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