The 12 Ironclad Rules for Issuing Press Releases

A press release lets you spread the word about your company and its offerings in an ethical, journalistic-manner that focuses on newsworthiness and branding over SEO[2], social media[3], or anything else. The simple tenets of who, what, where, why, and when apply (the five Ws).

To make it work, you’ll need to follow these 12 unbreakable rules for obtaining publicity.

Rule No. 1: Know How to Write a Press Release

If you have never written a press release, consider using a professional content writer or service[4]. Press releases are about telling a story; your story. Writing from a journalistic approach takes years of studying and practice. That’s not to say that any good writer isn’t capable of doing it; it’s just that you want to be as knowledgeable as a professional or hire one.

Press releases must cover something newsworthy. A PR Daily article[5] outlines six necessary AP style guide steps for composing your release to ensure that it’s newsworthy.

They include: stating your objective clearly, use the five Ws, minding your spacing, using proper grammar and style[6], and sharing names and titles correctly and appropriately.

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