The 12 Ironclad Rules for Issuing Press Releases

the press release format

the press release format

The proper format for writing an effective press release

Rule No. 2: Know Your Audience

Writing for your audience is critical when producing any piece of content. A bit of demographical and customer research[7] will go a long way toward achieving this goal.

For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction. Understand your audience and who you are writing for before you craft your newsworthy release.

Rule No. 3: Understand Targeting

All releases are targeted when you set them up to go out for distribution. Proper targeting can mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof.

Be sure you research every industry your company, products, or services apply to before setting your industry targets pre-distribution.

example of business wire targeted services for press releases

example of business wire targeted services for press releases

Industry targeting options for distributing your press release

Rule No. 4: Craft a Punchy Elevator Pitch

Remember that press releases are a major form of branding, which is exponentially vital in today’s online marketing world. SEO today is often more about branding and engaging content than just getting backlinks[8].

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