The 12 Ironclad Rules for Issuing Press Releases

Rule No. 5: Abide by the Editing Process

Editors at press release distribution services, newspapers, and online news websites are stringent. Keep in mind that they are usually fervent studiers of the English language, AP style, tone, and prose. They don’t see any wiggle room in proper grammar or adherence to style; they see only black and white with no spatial gray area in between.

A Community Tool Box[11] publication offers some tips on avoiding press release rejection including using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.

However, if your release is not almost picture-perfect, it will go in the rejection pile with all of the other shoddily composed (and promptly rejected) news releases that editors get bombarded with day after day.

Read this article by the Torontoist[12] to find out what editors – like the one at the Star, mentioned in the article – do when they are over-inundated with error-prone articles and news releases.

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