The 12 Ironclad Rules for Issuing Press Releases

Rule No. 12: Enhance Your Release with SEO and Pictures

Most press release distribution services offer a few very worthwhile add-ons. The first is the SEO[19] enhancement feature. By all means, opt for do-follow links. A few more high PR backlinks[20] will never hurt your website.

Consider expanded distribution to hit more sites, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication.

If you are a domestic company, target national regions to hit every major news medium in the U.S. instead of the limited newsfeeds in your set geo-region.

Finally, pictures, videos, and sound files are worth a million words. Adding these multimedia elements to your press release helps gather more attention, improves social media reach[21], and drives brand awareness[22].


Ultimately, the future of your public relations – and your brand’s reputation[23] – is in your hands. Make the most of it.

Has your company had success with press releases? Share your experiences below! 


  1. ^ 89% of Americans (
  2. ^ SEO (
  3. ^ social media (
  4. ^ professional content writer or service (
  5. ^ PR Daily article (
  6. ^ proper grammar and style (
  7. ^ customer research (
  8. ^ getting backlinks (
  9. ^ classy elevator pitch (
  10. ^ article by TechCrunch (
  11. ^ Community Tool Box (
  12. ^ article by the Torontoist (
  13. ^ Edward Lowe Foundation (
  14. ^ improves your overall branding (
  15. ^ LinkedIn (
  16. ^ Reddit (
  17. ^ Snapchat (
  18. ^ Pitch Engine (
  19. ^ SEO (
  20. ^ backlinks (
  21. ^ improves social media reach (
  22. ^ brand awareness (
  23. ^ your brand’s reputation (

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