The 12 Ironclad Rules for Issuing Press Releases

Rule No. 12: Enhance Your Release with SEO and Pictures

Most press release distribution services offer a few very worthwhile add-ons. The first is the SEO[19] enhancement feature. By all means, opt for do-follow links. A few more high PR backlinks[20] will never hurt your website.

Consider expanded distribution to hit more sites, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication.

If you are a domestic company, target national regions to hit every major news medium in the U.S. instead of the limited newsfeeds in your set geo-region.

Finally, pictures, videos, and sound files are worth a million words. Adding these multimedia elements to your press release helps gather more attention, improves social media reach[21], and drives brand awareness[22].

Conclusion 

Ultimately, the future of your public relations – and your brand’s reputation[23] – is in your hands. Make the most of it.

Has your company had success with press releases? Share your experiences below! 

References

  1. ^ 89% of Americans (www.pewresearch.org)
  2. ^ SEO (neilpatel.com)
  3. ^ social media (neilpatel.com)
  4. ^ professional content writer or service (neilpatel.com)
  5. ^ PR Daily article (www.prdaily.com)
  6. ^ proper grammar and style (neilpatel.com)
  7. ^ customer research (neilpatel.com)
  8. ^ getting backlinks (neilpatel.com)
  9. ^ classy elevator pitch (www.themuse.com)
  10. ^ article by TechCrunch (techcrunch.com)
  11. ^ Community Tool Box (ctb.ku.edu)
  12. ^ article by the Torontoist (torontoist.com)
  13. ^ Edward Lowe Foundation (edwardlowe.org)
  14. ^ improves your overall branding (neilpatel.com)
  15. ^ LinkedIn (neilpatel.com)
  16. ^ Reddit (neilpatel.com)
  17. ^ Snapchat (neilpatel.com)
  18. ^ Pitch Engine (pitchengine.com)
  19. ^ SEO (neilpatel.com)
  20. ^ backlinks (neilpatel.com)
  21. ^ improves social media reach (neilpatel.com)
  22. ^ brand awareness (neilpatel.com)
  23. ^ your brand’s reputation (neilpatel.com)

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