Ultimate Startup Press Release Guide (With Real Examples) | Publicize – PR Firm

Startup press release sample

Here’s a copy of a press release we wrote for one of our clients, which gained media coverage across a wide range of publications. This is a tech startup launch press release example, announcing the launch of a company and its services.

If you’re looking for a different type of press release example, our Startup Press Release Toolkit[6] has 10 real-world press release examples, plus an editable Press Release Word doc template.

These are the 10 most common types of press releases your startup may produce. These examples include:

  • Company launch press release example
  • Investment announcement press release example
  • Product launch press release example
  • New hire press release example
  • Partnership press release example
  • Research findings press release example
  • Award win press release example
  • Industry-first press release example
  • Event press release example
  • Company milestone press release example

How to format a press release

1. Headline: 

One of the most crucial elements of a press release. This should name the company that’s putting out the press release and explain exactly what the announcement is about.

In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. Keep it to a maximum of two lines.

2. Sub-headline: 

The sub-headline expands on the headline. It should offer an eye-catching piece of information about the company or the announcement. While the headline is very factual, this section needs to encourage the reader to keep on reading.

In this example, we’ve explained what the company does (as it’s a tech startup, so has low brand recognition) and put a positive spin on this.

3. Opening Paragraph – The Summary: 

Approach this like an executive summary, as it should provide a concise overview of the announcement. And remember that it needs to answer who, what, when, where and why.

The when and where are easy, as this paragraph always begins with the location and date. The company name then kicks off the first sentence, with an explanation of the announcement. The rest of the paragraph then provides an overview of who the company is, what it does and why this matters.

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